The 3 Keys To Building Predictable Recurring Revenue In Your Gym
Without Adding More Hours, Hiring Another Agency, Or Compromising Your Training Quality. Join Joe DeFranco and Chris Tutela live as they break down the exact system 100+ gym owners have used to double monthly revenue in 90 days. Most of them were stuck at the same revenue ceiling for 12–24 months before they fixed the foundation.
If You Own A Gym Doing $6K To $20K A Month And You've Been Stuck At That Same Number For The Last 12–24 Months, This Is For You
You opened your gym because you love coaching.
You're good at it. Your clients get results. They love you. They refer their friends.
But somewhere along the way, the gym stopped being about coaching and started being about everything else.
Now you're wearing 10 hats and getting paid for none of them.
You're answering Instagram DMs at 9 PM. You're running ads that bring in leads who never show up. You're spending Sundays on the books, not with your family.
You're watching trainers half your skill level fill their gyms while yours plateaus.
And every time you try to fix it, you just add more to your plate. More content. More leads. More hours. More headaches.
You Can Identify With This If:
- You've hit a revenue ceiling you cannot break through, no matter how many leads you generate.
- You're working 60–70 hours a week and the business still depends entirely on you to run.
- You've tried agencies, courses, and "lead gen experts" and none of it stuck.
- You know your training is world-class but your business operations are duct-taped together.
- You want to scale to $30K–$50K+ months without losing the quality your clients fell in love with.
The Iron Business Blueprint
Workshop For Gym Owners
On Tuesday, May 20th at 7:00 PM EST, Joe DeFranco and Chris Tutela are going live for 90 minutes to walk you through the exact 3-Key system that has helped 100+ gym owners break through their revenue ceiling and build a business that runs without them.
This is not a webinar full of theory.
This is not another "lead gen masterclass" that leaves you with a list of tactics and no plan.
This is the same operating system Joe and Chris have used to scale their own gyms past $500K+ per year — and the same blueprint they have installed into 100+ other gym owner businesses since 2022.
Here Are The 3 Keys We're Breaking Down Live On The Workshop
How to package a 6-week transformation that sells itself, ascends naturally into long-term coaching, and stops the discount race to the bottom that is killing your margins. This is the single biggest lever for 90% of gym owners. Get this right and your closing rate, retention, and lifetime value all improve at the same time.
The simple framework that turns your gym into a lead-generating machine without you spending another hour on Instagram or hiring another agency. We walk you through the 3 lead pillars — Online, Offline, Internal — how to set each one up, and how they compound so your pipeline never goes dry.
The exact pre-call nurture, intro call script, and post-sale onboarding that turns cold leads into long-term high-paying clients. Most gym owners burn cold leads because they treat them like warm referrals. We show you the system that solves this so you can scale paid traffic without it feeling like a leak.
Stay live the entire workshop and you will claim a 1:1 Front-End Offer Audit with our team — a $500 value, free for live attendees only.
Meet The Coaches Behind The Iron Business Blueprint
Has trained athletes from all 32 NFL teams plus elite athletes across the NHL, MLB, MMA, and pro wrestling. Joe built one of the most respected gym brands in the strength and conditioning industry from the ground up. After 22 years running multiple six-figure-profitable gyms, he now teaches gym owners the operational and business side that nobody else in the industry talks about.
Built his gym from 6 members to 200+ active clients and over $500K in annual revenue. Chris specializes in marketing, sales, and offer architecture. Together with Joe, he has installed the Iron Business Blueprint into 100+ gym owners in the last 2.5 years — with the average client doubling monthly revenue in their first 90 days.
Here Is What Happens When Gym Owners Install The Blueprint
Ryan came to us doing $6K a month and burning out. After installing the Iron Business Blueprint, he hit a record $64K month and is now on pace for $400K+ this year. Same gym. Same coaching skill. Different operating system.
Caleb already had a working gym. He needed a system to break the ceiling. After 6 months in the program he had grown $16K/month in recurring revenue without adding more lead sources or working more hours.
These two went from a combined $5K/month to over $26K/month in their first cohort. They installed the lead engine, fixed their offer, and stopped trading hours for dollars.
Is This Workshop A Fit For You?
- You own a gym (CrossFit, semi-private, group training, or hybrid) doing $6K–$20K a month.
- You've been stuck at roughly the same revenue for 12–24 months and can't figure out why.
- You're coachable, willing to be honest about what's broken, and ready to make changes.
- You want to scale without losing the training quality your clients fell in love with.
- You can commit 90 minutes to be live on the call and take notes.
- You don't own a gym or you're still in the planning/startup phase.
- You're looking for a "quick hack" or a single ad strategy. This is a system, not a tactic.
- You're not willing to look at what's broken in your business and fix it.
- You're not coachable. Joe and Chris are direct and will tell you the truth about your business.
You Have
Two Choices
Right Now.
You can close this page, go back to whatever you were doing, and stay stuck at the same revenue ceiling for another 12 months.
Or you can spend 90 minutes live with us on May 20th, get the same blueprint that has worked for 100+ gym owners, and walk away with a clear plan you can install in your business this week.
It's free. There's no replay. Seats are limited so we can keep the coaching quality high during Q&A.
If you're tired of being stuck — click the button below right now.
Frequently Asked Questions
Yes. There is no cost to attend. Joe and Chris are running this as a way to introduce gym owners to the Iron Business Blueprint method. If at the end you want to talk about working together, there will be a path for that. If not, you walk away with a complete plan and they're still happy you came.
No. There is no replay. The Q&A and the bonuses are for live attendees only. Block the time on your calendar now.
This workshop is built specifically for gym owners already doing $6K–$20K/month. If you're pre-revenue or just opened, the material will not apply to where you are right now.
We recommend you wait for the next workshop instead of registering for one you cannot attend. The value is in being live.
A pen, a notebook, and your current monthly revenue number. That's it.